WATSONVILLE, CA—Lettuce is a thirsty crop in parched California. It takes roughly 12 gallons to grow a single head, and Chris Willoughby, a mid-sized grower of leafy greens, broccoli and cabbage, is doing his best to cut back on that amount. When his wells ran salty 10 years ago, following decades of regional groundwater over pumping, he turned to Watsonville’s recycled wastewater plant, installing—at his own expense—the necessary piping and valves to tap into the more expensive recycled water.
It doubled his water costs.
Willoughby intensified his use of drip irrigation and changed his tillage practices “big time” to further conserve water. As a result, he’s managed to achieve a 15 percent reduction in his water use since 2013.
He may be ahead of the curve on water stewardship among California’s thousands of vegetable growers, but he wouldn’t know. Though his buyers ask him to report his water use, they don’t provide him feedback on how he compares to similar growers.
As California’s agricultural community faces mandatory water cutbacks, growers are bearing the brunt; yet, the entire supply chain, from farm to fork, has a stake in ensuring the long-term sustainability of water supplies. Ceres new report, Feeding Ourselves Thirsty: How Global Food Companies are Managing Water Risk, found that very few global food companies are assessing water risk in their agricultural supply chains, or working with their growers to improve water management.
Willoughby’s experience, at the base of the supply chain, provides a microcosm of some of the barriers—and opportunities—for better collaboration on water management.
It All Starts with Good Data
Managing any kind of risk starts with good information, but collecting and managing water use data up the supply chain can be a surprisingly tough nut to crack.
Agricultural supply chains are highly complex. Willoughby, for example, sells to four shippers who wash and bag his greens before moving them quickly up the supply chain to retailers like Walmart and food service companies that supply restaurants, colleges and other institutions all over the country.
“The longer the supply chain, the weaker the connection between the farmer’s management information and the ultimate consumer,” says Daniel Mountjoy, of Sustainable Conservation, which led a recent tour of Willoughby’s fields.
Inexact water use data is more of a problem in fragmented supply chains, like Willoughby’s, where each link acts independently and contracts are subject to change.
Furthermore, though shippers typically draw on the same limited water resources when they wash—and in some cases triple wash—growers’ produce, farmers like Willoughby typically have no idea how that water use is reported up the chain, or how it compares to their own.
More vertically integrated supply chains, in contrast, can allow for better collaboration on water management. Take Olam Spices and Vegetable Ingredients, a global food company that grows, sources and processes onions, garlic, parsley and tomatoes throughout California’s Central Valley.
Olam’s close relationships with growers have enabled it to innovate water efficiency solutions at the farm level, according to Alejandra Sanchez, the sustainability lead at Olam. Olam is developing farm management practices that will allow their onion varieties to thrive with drip irrigation, and rotate more easily with tomato crops, to both save water and preserve soil health.
Better Metrics for Better Trust
Yet one of the thorniest issues in supply chain water risk management is what measurement to use, and for whose purposes.
“Metrics have value at each step of the supply chain, but they may be different metrics,” says Mountjoy. “What’s valuable to the grower has a lot more detail in it, but it ends up getting aggregated at the shipper level.”
Opportunities for Improving Collaboration
Beyond using better metrics to assess water use, there is much more that corporate buyers can do to improve water management in their supply chains, such as:
- Provide growers with feedback, or peer comparison data on their water use (using metrics that allow for meaningful comparison). Let them know how their data will be used, and why disclosure can benefit, rather then penalize, them.
- Participate in initiatives to standardize collection of water use data to streamline data gathering efforts.
- Engage in, or financially support, dialogue and planning at the watershed level with key stakeholders, communities and other industries. Efficient use of water by an individual farmer may not achieve sustainability of a watershed if other farmers, or other supply chain partners or industries, are not managing water from that watershed wisely.
- Help finance the necessary equipment to help improve water efficiency, such as monitors that measure soil moisture conditions and wireless towers that allow for real time access to field data.
In the end, corporate buyers can go a long way by letting growers know that they recognize water is a shared resource and that farmers are not the only ones responsible for conserving water.
As Olam’s Sanchez says, “We all have straws going into the same glass of water.”
About the Author
Meg Wilcox is a Senior Manager, Communications at Ceres, a nonprofit organization mobilizing business and investor leadership on global sustainability challenges. Connect with her on Twitter @WilcoxMeg or by email firstname.lastname@example.org. Learn more about Ceres atwww.ceres.org/valuingeverydrop.